CVS Health Corp. today emphasized that Aetna is part of CVS Health in an announcement of a new Aetna health tracking program.
Aetna announced that it is setting up the Attain health tracking program, together with Apple and Vitality Group. Aetna health plan enrollees who use the Attain program app to track their health, and take steps to improve their health, may get a chance to earn an Apple Watch, Aetna said.
Aetna will encourage the program enrollees, but not require the enrollees, to share health tracking data with Aetna.
CVS Health promoted the program with a press release with a Boston dateline. The press release had a headline starting, “Aetna Announces Attain,” and text starting, “Aetna, a CVS Health business.”
The logo distributed with the release was the CVS Health logo.
The only Aetna or CVS Health executive quoted in the release was Dr. Alan Lotvin, the executive vice president of transformation at CVS Health. Lotvin has been an executive at CVS Health since 2012.
The Wellness Program
Aetna has been offering its own employees and some customers Apple Watch subsidies since the benefit plan enrollment season for 2017.
Executives at Aetna said at the time that they believed the company was the first large U.S. health insurer to offer a significant discount on Apple Watch devices.