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Retirement Planning > Retirement Investing

TD Ameritrade Teams With WeChat

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Artificial intelligence is everywhere these days, it seems. Not only does WeChat (in Chinese, Weixin) have a billion monthly active users in its home country, but now the messaging, social media and mobile payments app has the opportunity to help educate American workers about investing as they access the markets.

TD Ameritrade Holding Corp. has announced that its August WeChat experience in Hong Kong was only the beginning, since it has said it will offer investor education, financial market updates and research to retail investors via the platform.

According to TD Ameritrade, clients can now do research, access the markets and even receive support via WeChat, “powered by artificial intelligence and backed by live client service support.” The firm adds that it is “the first U.S. brokerage firm to launch this kind of service on WeChat.”

It’s not the only U.S. company to rely on AI to guide users through investing and research, though, with turnkey retirement plan provider Dream Forward touting the benefits of AI in helping plan participants do better at saving for retirement. Dream Forward’s white paper “Retirement 2058” relates insights into participants’ questions, and actions, about retirement plans as logged by its “first conversational AI chatbot dedicated to retirement.”

It would appear that AI is definitely the wave of the future, with TD Ameritrade pointing out that U.S. users connecting with it on WeChat can get updates on U.S. markets, indices, sectors, currencies and futures; get a quote, track company events or trends; learn about investing with educational videos and get answers to frequently asked questions; use WeChat’s “Shake” feature to find and watch relevant educational content; check their account balances and positions; chat with an automated or live agent; set up proactive push notifications; access TD Ameritrade’s miniprogram within the WeChat platform to begin opening a TD Ameritrade account; or locate a nearby TD Ameritrade branch and schedule an appointment with a financial consultant.

The firm can also be reached via other third-party platforms, including Facebook Messenger, Amazon Alexa, Apple Business Chat and Twitter Direct Message.


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