National Guardian Life headquarters (Photo: NGL) (Photo: NGL)

A company that is swimming against the stand-alone long-term care insurance (LTCI) negativity tide has expanded the potential service area for its group LTCI product.

National Guardian Life Insurance Company (NGL) says it has now received approvals for employer group rates for its EssentialLTC product from 38 additional states.

(Related: More States Approve EssentialLTC Policy Partnership Use)

The approvals mean the Madison, Wisconsin-based company can now offer the product with unisex group rates in a total of 39 states.

The company already had received approval for unisex group rates from regulators in New Jersey.

In the 38 states that have just granted group rate approvals, NGL can offer the group rates to businesses with at least five employees starting Nov. 30.

The 38 states that have granted the new group rate approvals are Alabama, Alaska, Arkansas, Colorado, Georgia, Idaho, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Hampshire, New Mexico, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin and Wyoming.

The product is not licensed in California, Hawaii, Montana or New York state.

In the states in which the product is available but the group rates are not approved, NGL is offering a 5% employer group premium discount, with gender-specific pricing.

Dennis Vann, an NGL national sales vice president, said in a statement that the company is working with state regulators to offer unisex group pricing in more states.

NGL has introduced the EssentialLTC product together with LifeCare Assurance Company.

NGL is not affiliated with Guardian Life Insurance Company of America.

— Read New Stand-Alone LTCI Player Continues to Move Forwardon ThinkAdvisor.

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