Brighthouse Financial Inc. said today that it will be offering two types of annuity contracts through a single online platform — and that it can add more types of products to the system.
The Charlotte, North Carolina-based annuity issuer said it will start by offering fixed annuities and immediate annuities through its new Brighthouse Financial Digital Desk system.
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Financial advisors can use the system educate clients about both types of annuities, submit client suitability questionnaires, and submit client applications.
Myles Lambert, chief distribution and marketing officer at Brighthouse, said using the new, multi-product digital system should make offering annuities easier.
“This can be particularly beneficial to firms without a fixed suitability process in place, allowing them to add fixed and income products to their shelf,” Lambert said