Ron Carson Carson Group founder Ron Carson.

Carson Group has announced that in the third quarter it added $1.2 billion in committed assets and 12 new firms, bringing the total to 29 firms joining as partners during 2018.

It now manages $15 billion in assets under advisement and serves 18,731 families. The firm, which was named as one of Barron’s top 40 RIA firms, says that it expects to have 92 partner firms in 37 states across the country by the end of the year.

The drive to join the firm is being encouraged by its equity swap model, it says, wherein advisors have the option to rebrand as a Carson Wealth office for a percentage of equity. The most recent to join is Maryland-headquartered Cornerstone Wealth Management Group, led by partner Scott Ford. Cornerstone manages $775 million in assets under advisement.

The third quarter was busy for another reason, as 89 new advisors joined the coaching and content platform; the platform now includes more than 1,282 member firms serving approximately 600,000 client households across the U.S. and Canada. In addition, the organization recently acquired financial marketing and tech firm Mineral Interactive, appointing Mineral’s CEO Jud Mackrill as Carson Group’s chief marketing officer.

Twenty-three new stakeholders joined since July in operations, compliance, business development, M&A, marketing and wealth planning. Joanna Swanson, with more than 10 years of experience in financial services, is now vice president of advisor development, and Erin Wood, a certified financial planner with more than 15 years of experience, leads the wealth enhancement group as vice president of wealth planning.

Carson Group also introduced a six-month rotational internship program during the past quarter to help educate and inspire students on the opportunity that exists in financial services. The program comes through a strategic relationship with Barron’s and Creighton University’s Heider College of Business.

— Check out Ron Carson: 9 Challenges Advisors Must Tackle on ThinkAdvisor.