LOMA has introduced a customer service training program aimed at people who work in the life insurance and financial services sectors.

The Atlanta-based industry group will award students who complete the three-course program a Certificate, Customer Experience Essentials, credential.

(Related: Who Controls Your Customer Experience?)

The program includes LOMA’s Impact CX: The Quest course, which is presented in the form of a game. LOMA has been offering the course in bulk, to companies with many workers to train.

The new certificate program will give individuals a chance to take the course.

The certificate program also includes a course on meeting customers’ needs with insurance and annuities, and a course on insurance company operations.

Kathy Milligan, a senior vice president at LOMA, said in a statement about the new program that it ”provides a holistic understanding of the life insurance industry, including what the customer journey should be.”

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