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SEI announced that SEI Advisor Network is now Independent Advisor Solutions by SEI.

The firm, which has been serving the independent financial advisor market for more than 25 years, has more than 7,500 advisors and $65.3 billion in advisors’ assets under management as of June 30.

The strategic business unit of SEI Investments Co. provides independent financial advisors with wealth management services through outsourced investment strategies, administration and technology services, and practice management programs.

According to Wayne Withrow, executive vice president of SEI and head of Independent Advisor Solutions, “our new identity represents the evolution of our technology, an expanded set of solutions and the future we have planned.”

SEI also announced that Independent Advisor Solutions is continuing its transition to the SEI Wealth Platform, a comprehensive, fully integrated, investment-agnostic technology solution that helps independent financial advisors streamline their business and spend more time with their clients.

The majority of SEI’s financial advisor clients have already migrated to the platform, and all clients are expected to convert by early 2019.

The SEI Wealth Platform is a cloud-based, automated solution that enables advisors to execute asset management, straight-through processing and practice management. According to SEI, the platform eliminates the need to access multiple disparate systems.

The platform has a unified advisor and end client experience by integrating services advisors need to run an efficient, profitable business and help ensure their clients’ success, including: external CRMs, financial planning software, flexible investment solutions, front-office tools and back-office functions.

“Today’s advisors should not be expected to support the technology that drives their businesses. The platform is designed to eliminate that responsibility, maximizing independent advisors’ abilities to support their client,” Withrow said in a statement.

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