Jackson National Life Insurance Company is trying to use the power of storytelling to help prospects understand what retirement might be like, and why they have to plan for retirement.
The Lansing, Michigan-based company has worked with Fred Siegel, a photographer, to create “Second Stories.” “Second Stories” is a photo essay about how 10 retired people went about reinventing themselves after they left their original careers.
Jackson says it wants to use the photo essay to highlight the connection between meaningful life planning and smart financial planning, to support purpose-driven financial plans.
The campaign includes a workbook, preplanned presentations for financial professionals, conversation starter cards, a flip book, promotional items and seminar invitations, as well as the photo essay, according to Jackson.
Jackson says it will be offering the materials to financial professionals appointed to sell Jackson products.