What is SEO? SEO stands for search engine optimization. It is the process of driving online traffic to your insurance agency website from search results.
SEO can have a big impact on small businesses like insurance agencies. But, there are still many misconceptions about SEO. Keep reading for the most common myths and why they are either inaccurate or dead wrong.
1. “I don’t have time.”
Let’s face it, insurance agents are busy. Search engine optimization is typically put on the back burner. But, be wary of deprioritizing your agency’s marketing. This kind of procrastination is similar to when email marketing boomed. Agents who didn’t want to embrace it fell behind. While others were making money and utilizing technology, those still putting pen to paper lost business by the truck loads.
Investing time into your agency, your brand and your name will provide a return. As more players come to the field, the competitions become fiercer. Get in now while those participating are reaping the rewards for less.
Getting in at the last moment always depreciates your returns. Dive in and continue to adapt with the ever-changing digital landscape. A colleague of mine explains this in detail in this article.
2. “It isn’t needed in the insurance industry.”
SEO works across all industries. The insurance industry is no exception. In fact, 96% of Americans are shopping online. Based on time constraints and ease of use, this trend is not going to decrease.