LPL Financial says Mike Duffy and Happiness Wealth Management have joined its broker-dealer and hybrid registered investment advisor platforms from Merrill Lynch. Duffy is the author of “The Happiness Book” and leads related projects like the Happiness Hall of Fame.

According to LPL, San Carlos, California-based Happiness Wealth Management is gives 10% of its net profits to charity, especially homelessness causes.

Duffy spent the past 10 years at Merrill Lynch and the decade prior to that with Banc of America; he first worked in the industry at Paine Webber (1995-1996) and Citicorp (1996-1999), according to his FINRA BrokerCheck record.

This news comes about 10 days after LPL recruited another wirehouse team: Plainview, New York-based Rockline Wealth Management, formerly with Wells Fargo, which manages about $415 million in assets and includes advisors Mark Rose, Robert Krivit and Gabriel Gallante.

“We are excited to join the LPL team and make the move to independence,” said Gallante, in a statement. “The industry is continuing to evolve and consolidate, and we were looking for a partner who could provide the stability and the freedom to be able to deliver on our client’s unique needs.”

Two weeks ago, the independent broker-dealer announced that longtime executive Bill Morrissey is retiring and that his role as head of business development will be taken on by former wirehouse executive Richard Steinmeier, who will join LPL in mid-August from UBS.

(Morrissey joined LPL in 2004 and has led its business development efforts since October 2006.)