Barry Stowe (Photo: Jackson/Business Wire) Barry Stowe (Photo: Jackson)

Jackson National Life Insurance Company is celebrating the birth of the new Alliance for Lifetime Income video with a video.

The Lansing, Michigan-based company has put its chief executive officer, Barry Stowe, in front of the camera to talk about the importance of using annuities and similar products to protect retirement income.

(Related: Companies Form Lifetime Income Outreach Alliance)

Stowe says Jackson recently conducted a consumer survey. The company asked participants whether they would like a product that would give them a chance to participate in stock market growth while locking in access to a guaranteed lifetime income.

“People overwhelmingly say, ‘I’d love to have one of those products,’” Stowe said. “That’s an annuity.”

A copy of the video is available here.

Jackson, a unit of Prudential PLC of London, is one of the biggest providers of individual annuities in the United States.

Jackson recently joined with 23 other companies interested in lifetime income arrangements, including a number of other large insurers, to form the Alliance for Lifetime Income.

Jean Statler, a managing partner at Statler Nagle LLC, a Washington-based industry outreach program specialist, has been supporting the alliance formation effort.

— Read Prudential Aims to Improve Retirement Saving Hygieneon ThinkAdvisor.

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