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Non-Variable Life Sales Rise: Wink

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Sheryl Moore (Photo: Wink) Sheryl Moore (Photo: Wink)

U.S. indexed life insurance sales climbed to $486 million in the first quarter, up 11% from the total for the first quarter of 2017, according to analysts at Wink Inc.

The combined sales total for indexed universal life and traditional universal life increased 1.6%, to $936 million.

Sales of whole life increased 11%, to $1.1 billion.

(Related: Q4 Indexed Life Sales Rise 7.6%: Wink)

Wink has published those figures in a summary of results from a recent industry survey. A total of 103 insurance providers participated in the survey.

In the indexed life market, the average target premiums paid was $9,221, according to Sheryl Moore, Wink’s president.

In that market, “more than 83% of the sales were through products with a primary pricing objective of cash accumulation,” Moore writes.

In the whole life market, she says, the average premium was $3,282 per quarter, and 74% of the sales were for products that had cash accumulation as the primary pricing objective.

— Read 6 Questions for Sheryl Moore, a Life and Annuity Tracking Rockstaron ThinkAdvisor.

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