Beam Dental, a dental plan manager that has harnessed the power of the smart toothbrush, has raised $22.5 million in capital from private investors, according to Kleiner Perkins.
Kleiner Perkins, a major venture capital firm, says it was the top source of new funding.
Beam is a Columbus, Ohio-based company that designs, sells and administers group dental plans insured by another company in 16 states.
Beam works to increase the quality of enrollees’ dental care, and hold down the cost, by collecting data on the enrollees’ teeth brushing habits through the use of an electronic toothbrush — the Beam Brush. The company has also tried to build automation into all other sales, underwriting and administration processes.
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The company plans to use the new venture capital funding to make the high-tech dental plans available through the United States, Kleiner Perkins says.
Alex Frommeyer, Alex Curry and Dan Dykes founded the company in 2012.
Lucas Swisher, who’s affiliated with Kleiner Perkins, is joining the Beam board, according to Kleiner Perkins.