Fintech firm Chalice Wealth Partners says it is rolling out a “members only” shared-services technology platform for wealth managers, Chalice Financial Network. Plus, it has hired Derek Bruton, a former LPL Financial executive, to become chief operating officer of both its broker-dealer and RIA.

“Our goal is simple: to solve for the complexities involved in selecting, implementing and consequently navigating between multiple platforms and providers,” said Chalice Wealth Partners Chairman and CEO Keith Gregg, in a statement.

“We’re differentiating ourselves by providing our members with resources beyond just investment management tools,” explained Gregg, who is the former CEO of First Allied Securities and head of national sales for Wachovia Securities, according to his LinkedIn profile. “Chalice offers every solution advisors need to run their businesses smoothly and efficiently, including HR, payroll and group health benefits.”

Chalice, which was founded in 2016 in San Diego, says Bruton’s experience at LPL and more recently as a managing director at Oppenheimer & Co. should help the firm with is aim of “expanding and increasing the platform’s membership network of advisors.”

Chalice President Anthony Nanula, who was a New York state senator and is part of a family wealth office in Buffalo, New York, explained: “Chalice’s sweet spot lies in partnering with advisors so that we can empower them with the tools and technology to succeed. Our mission is to disrupt the industry so that our members can access everything they need at the click of a mouse.”