Jackson National Life Insurance Company is reaching out to potential annuity buyers by connecting itself with something they know well: the Rolling Stones.
The Lansing, Michigan-based annuity issuer is sponsoring a major Rolling Stones exhibit at the Musicians Hall of Fame and Museum in Nashville, Tennessee, from now through June 30.
The exhibit features about 500 artifacts from the Rolling Stones’ personal archives.
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The exhibit previously appeared in New York, Chicago and Las Vegas. Organizers expect the Nashville run to be the final run.
Mick Jagger, the leader of the Rolling Stones, will turn 75 in July.