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Pinney to Lead Life Direct Marketing Group

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Members of the Life Insurance Direct Marketing Association have elected R. Jan Pinney to be the group’s new president.

Pinney will take over from Shervin Eftekhari.

Pinney is the chief executive officer of Pinney Insurance Center Inc., a Sacramento, California-based life insurance distributor. Pinney distributes life insurance products, annuities and other products from Transamerica and 60 other carriers.

(Related: Life Direct Marketing Group Names New Leader)

Pinney said in a statement about his new post that LIDMA can help promote the exchange of information between life insurance distributors, investors and underwriters in the direct life sales market.

“The life insurance industry is witnessing a profound modernization in marketing, consumer communications, underwriting and business processes, all of which makes LIDMA more relevant than ever,” Pinney said.

Roots at Transamerica

Pinney has a bachelor’s degree from the University of Utah. He also holds the Chartered Life Underwriter and Chartered Financial Consultant designations from the American College.

He has been a registered principal with Transamerica Financial Advisors since 1971, and he was a general manager at Transamerica from 1985 through 1997.

Pinney is a life member of the Million Dollar Round Table. He’s also a 15-year member of  the MDRT’s Top of the Table.

The group’s new president-elect is Robert Bland of Life Quotes Inc.

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