Hearsay Systems said Wednesday that is has hired two new executives to help strengthen and expand the firm’s Advisor Cloud ecosystem.

Gaurav Agarwal joins as vice president of product management and Bill Rusitzky comes on as vice president of business development.

“The rapid rise of mobile, social and digital has changed the way clients expect and want to engage with financial firms and their advisors, yet the industry lags far behind,” said Clara Shih, Hearsay founder and CEO, in a statement. “Having Gaurav and Bill on our executive leadership team will be instrumental to our mission of enabling true digital transformation, and of laying the foundation for millions of financial advisors and insurance agents to build a successful future.”

Prior to joining Hearsay, Agarwal led product management for Splunk’s flagship machine data products, including Splunk Enterprise and Splunk Cloud.

As vice president of product at GoodData, he played a critical role in building out the company’s software-as-a-service (SaaS) analytics platform. Agarwal also served in product and engineering leadership positions at Microsoft and Teradata, and holds multiple patents, according to Hearsay.

“I’m thrilled to lead a world-class team that is committed to developing innovative products that are purpose-built for the financial services industry,” said Agarwal, in a statement. “I look forward to leading and executing on the Advisor Cloud product vision and arming advisors with digital tools that help them acquire and service clients.”

As Hearsay’s vice president of business development, Rusitzky brings more than 20 years of experience in operational management and strategic partnerships. Previous roles include global vice president of strategic alliances at Adobe and senior vice president of business development at Informatica.

At Hearsay, Rusitzky is charged with “strengthening and cultivating strategic partnerships” that accelerate and expand the Advisor Cloud’s business value to customers.

“I’m excited to join Hearsay and be part of an incredible movement to transform the financial services industry,” said Rusitzky, in the statement. “The company recognizes the urgency firms face in helping their advisors stay productive, and is making substantial investments in building collaborative, long-term partnerships that will be crucial to the industry’s success.”

— Check out Clara Shih: How to ‘Work Smarter’ on Social Media on ThinkAdvisor.