Alex. Brown, a division of Raymond James, has appointed a new regional executive for its office in Los Angeles. 

Veteran complex sales manager and advisor Gary Cohen will be responsible for supporting and growing the Los Angeles office, which comprises 10 client advisors who manage approximately $12 billion in client assets. 

The Los Angeles regional executive position is a new one for Alex. Brown. Until Cohen’s appointment, Jon Mallon served as the regional executive responsible for the Alex. Brown offices in both San Francisco and Los Angeles, and will now focus just on San Francisco.

According to John Davis, the coastal region managing director for Alex. Brown, Cohen’s “many years of experience in both investment banking and as a high-net-worth wealth management advisor, along with increasingly important responsibilities as a business development officer and complex sales manager, make him a great fit to lead our efforts in the second-largest market in the United States.”

Cohen began his financial services career in 1990 as an investment banker with Oppenheimer & Co. in New York City. He then had stints with both large and boutique investment banking firms such as J.P. Morgan and Banc of America Securities, and in 2009 he joined the Beverly Hills office of Wells Fargo as a financial advisor. Over the next two years he grew his practice from scratch and in 2012 joined UBS. In 2013, he was named complex sales manager responsie for three office locations, 95 advisors and $110 million in annual production.

Cohen said he thinks there is an opportunity to expand the Alex. Brown brand in the Los Angeles market.

“I am convinced there are many advisors, particularly at the wirehouses, who want an entrepreneurial environment to grow their practice and will be drawn to this great combination of Raymond James’ deep platform and the 200-year-old Alex. Brown brand,” he said in a statement.

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