Any marketing method relies on all of its parts to be successful. Like the ingredients of a recipe, leave anything out and what you get is a failure. Oh, it may be edible, but it loses its highest quality.
A marketing plan can also be likened to the cylinders of a car. All eight cylinders must work equally well for optimal automobile performance. Any cylinder that falls short of its potential weakens the entire machine. Enough cylinder failures will shut down an engine, rendering the car useless.
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With this premise in mind, let’s examine one of the elements of a routine sales seminar: the venue. If a prospect were invited to two different seminars on the same subject by different presenters, which would they attend? One is held at a library with water to refresh the attendees. The other is held in the country club with a nice meal included. The answer is obvious.
The venue is an integral part of the presentation. The meal also allows the presenter several additional advantages. He or she will be able to interact privately with the attendees as they dine. This facilitates a bonding that cannot be attained from a lectern.
Additionally, the presenter’s clients should be encouraged to attend the event. They could bring referred friends. But more importantly, they can be advocates for the presenter.
Proper seating arrangements also insure that each attendee is exposed to a satisfied and advocating client.
All marketing methods are affected the same way. Dismissing elements as inconsequential could lead to poor overall performance.