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Life Health > Annuities

To boost annuities sales, focus on repeat buyers, cross-selling

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Boost Annuity SalesTo grow the market for annuities, consider increasing focus on repeat buyers and capitalize on cross-selling opportunities. Approximately 40 percent of annuity buyers surveyed said they owned at least one other annuity before their most recent purchase. And 73 percent of these buyers bought the annuity as an additional purchase.