Consumers today are smarter than ever before. Obtaining new information is easy and fast.
These new savvy consumers don’t care about your company’s history, features, or sales pitch.
Today’s consumers don’t need your information, but they do desperately need your advice. The amount of information consumed daily is not only overwhelming, oftentimes, it is incorrect. Have you heard the phrase, “I saw it on the Internet, so it must be true”? This has caused a lack of trust from consumers.
As an insurance agency, your job is no longer to sell your product or service; your job is to teach how your product or service makes your customer’s life better.
What Your Peers Are Reading
The key word is teach. Yes, this concept seems obvious, but far too often, it’s overlooked.
The Internet is a noisy place, but if you can become a resource to your ideal customers, your voice will stand out from the crowd.
You have the opportunity to deliver a value first message on your website, social networks, or any other online platform where your buyers may be listening.
You can deliver content in the form of blog posts, product demos, video tutorials, or social proof from other customers to teach, not just sell.
It must start with a mind-shift from “how do I sell this policy to someone?” to “how to teach/show/demonstrate how this policy makes their (your customer’s) life better?”