On Wednesday, Dalbar announced the winners of its 2014 Mutual Fund Service Award, which recognizes mutual fund firms that provide consistently high levels of service to their customers.
The mutual fund firms recognized by Dalbar for high-quality service include BlackRock, Deutsche Asset & Wealth Management, JPMorgan Funds, Lord Abbett, MainStay Investments, Primerica and Putnam Investments.
Dalbar evaluated firms based on several metrics. Representatives at award-winning firms made their customers feel “important and valued” in 90% of conversations Dalbar found, compared with 77% of conversations at peer firms.
Additionally, representatives at winning firms were better able to provide detailed information for customers than peer firms: 89% versus 77%.