Now that you’ve written your optimized, relevant, original blog content, it’s time to maximize the reach of this content to benefit your business.
Pre-plan how you’ll promote your blog. As a general rule of thumb, you should spend as much time promoting and sharing your blog as you do writing it. We all know the most obvious promotion technique: Share your blog on all the major social networks and encourage your followers to go to your website and read the article.
Below are a few tips for additional ways to promote your blog:
1. LinkedIn groups. Once you have joined the LinkedIn groups that appeal to your ideal audience, start sharing your blog articles there just as you would share a regular LinkedIn update on your profile. Want to increase your posts’ engagement? Make sure your title gives an incentive that is directed at the group’s specific interests. But remember: No one likes spam (especially LinkedIn group members) so keep your articles relevant to each group.