Are you sitting down and hopefully not drinking anything? OK, here it goes: There are more than 200 active social media platforms in the online world right now, and that’s not counting dating sites.
But before you become overwhelmed: You don’t have to join all of these platforms. Sit down, take another sip of your coffee or water and keep reading.
Recently, Boston, Mass. was the host of the 2014 LIMRA LOMA Social Media Conference for Financial Services, where social media gurus spoke about trends and the different platforms.
LIMRA also announced the 2014 Social Media Bowl winners. Here, we’ll talk about the takeaways from some of these campaigns.
Inspiration, sports, Twitter hashtags: John Hancock Financial Services does it again. Last year, they developed a campaign to sponsor and support the Boston Marathon community and to help facilitate its recovery and revitalization. With the use of the #WeRunTogether hashtag and by enabling people to share their stories on Twitter, the campaign resulted in more than 1.6 million impressions.
Takeaway: “Cause marketing” works. Partner with a cause and with a community and you’ll most likely see results. People want to feel good and want to do good. Plus, there’s nothing better than giving back to the community where you live.