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Life Health > Health Insurance > Your Practice

A physician’s personal story shapes a transparency initiative

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This week on the ShiftShapers Podcast, we are talking to Dr. Jeff Rice, the CEO of Healthcare Bluebook. Dr. Rice is a physician and attorney who was Director of Managed Care for Duke University and CEO and president of a large health plan created by New York Life and Duke University before starting Healthcare Bluebook.

Dr. Rice shares the story of how a very personal interaction with the system became the shift that compelled him to shape a patient-centric company that helps patients learn how much their care should cost. Patients interact with a simple online system that then helps them find and make appointments with affordable healthcare providers. Learn how Healthcare Bluebook helps patients navigate the system at the population level and aids them in obtaining quality cost-effective care.

Jeff also shares some very interesting thoughts on what needs to happen to change consumer purchasing behaviors and why he believes the future holds even more transparency around both price and quality.

Check back here every Tuesday, or subscribe to ShiftShapers at iTunes so you automatically receive all of the amazing upcoming episodes. You can also register for special events and be notified of upcoming interviews at  


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