Our guest this week is Kevin Trokey, founding partner of Q4Intelligence. Kevin reveals how his extensive experience as a broker and a principal helped him develop the firm’s unique solution-based selling approach that clears the clutter, refines the process and fine-tunes the focus of their clients’ agencies.
Q4Intelligence’s approach and system will question all of your answers and help you to reimagine your success model. They begin with a philosophy borrowed from Charles Dickens that sets the tone for shaping the shifts that are so often barriers that keep other agencies from taking control of their businesses. Kevin discusses the consequences of traditional agency management and how today’s successful agencies create a clear separation between the product and the consultative stages of the process.
If you have always wanted your agency to be the “feared competitor” in your space, this is the interview to help get you started.
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