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Life Health > Health Insurance > Health Insurance

Former Canadian’s insight creates post-PPACA opportunities

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This week we welcome Reid Rasmussen, co-owner and president of Texas-based Freshbenies.  As a former Canadian, his familiarity with their system provided unique insight into the future of American healthcare reform. Combined with his experience in the US benefits market, he crafted a suite of non-insurance benefits that offer value to those dealing with today’s health care designs.

His go to market model borrows a great deal from outside the health care industry. Reid’s wife Heidi recently brought her extensive retail marketing background to the firm. You will learn how her expertise helped the firm, and how those lessons might apply to brokers’ practices. Tune in to learn how Freshbenies helps brokers make “big company benefits” available to a much broader market and where Reid sees that marketplace going in the future.

Check back here every Tuesday, or subscribe to ShiftShapers at iTunes so you automatically receive all of the amazing upcoming episodes. You can also register for special events and be notified of upcoming interviews at


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