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How to sell employee benefits in 2014

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In addition to creating a presence for his company in a new, carrier rich environment, Jeff Hogan has created unique partnerships with his brokers that help them to deliver an engaging, modern and consultative approach to employee benefits.

Their key concept is to encourage employers to view their benefits offerings just as they would any other (non-benefits) asset. Once that mindset is in place, Jeff works closely with his brokers to bring data and analytics to decisions about everything from core benefits to wellness and other benefit initiatives. He also helps his brokers by reaching out to other non-traditional communities to create strategic partnerships that benefit all stakeholders.

Listen to this week’s episode to learn more about their innovative and successful approach. See how you can adapt their model to your practice to bring greater value and differentiate your agency.

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