Come Monday, June 30th, if you start seeing the hashtag #SMDay on Facebook, Twitter, Google+ or other websites, don’t be alarmed. The hashtag stands for Mashable’s Social Media Day and is a great event and movement for everyone to take part of the discussion both online and offline. This day was created for people worldwide to “reflect on social media’s broader impacts,” according to what Ryan Lytle, the Social Projects manager for Mashable, wrote in a recent article for that news site.
Mashable first launched the global event in 2010 to recognize the digital revolution and bring people together in a physical space.
Right now, there are about 1,757 cities that will celebrate Social Media Day throughout the world with more than 32,987 registered Mashable members and others that have yet to RSVP or will show up at the different “meetups” (it means an informal gathering). But, how does this relate to the insurance industry and growing your business?
Social media is where your potential clients are, every day, interacting with each other, looking at products or exchanging information, getting feedback or recommendations from friends and family. Think of social media like a big living creature, who is very opinionated, and can act like a giant focus group or become your customer representative.