Sometimes the social-media world can feel like a whole other planet with its own unique etiquette, customs and language. If you’re an advisor just starting to explore this strange new landscape — or an old pro — you need to be familiar with certain words and phrases. Enter the Financial Social Media dictionary, a list of need-to-know social media lingo, broken down by platform. Here, we cover Pinterest and Google+ terms.
- Pin: An image or video added to a board on your Pinterest profile. You can add a pin from within Pinterest or from an external website or upload your own.
- Board: A Pinterest feature for categorizing pins. (Example: boards for retirement destinations, holiday ideas or your own blog postings.)
- Circle: A community or network built on Google+.
- Hangout: A video chat with up to 10 users.
- Hangout on air: A broadcasted hangout that can be viewed on your Google+ profile page. May also be replayed on Google+ or Youtube after the hangout has occurred.
- +1: The Google+ version of Facebook’s “Like” button. Clicking on it shows you like a post.
Now that you’re familiar with a variety of social-media terms, you should feel comfortable talking the talk — online or off.
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Amy McIlwain is a professional speaker on social media and President of Financial Social Media, an online marketing firm specializing in the financial industry. She can be reached through her website www.financialsocialmedia.com and on Facebook, LinkedIn and Twitter.