Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards

Portfolio > Alternative Investments > Real Estate

Trōv: How Does It Work?

Your article was successfully shared with the contacts you provided.

There are several ways for consumers to enter information into their personal trove, says Scott Walchek, founder and CEO of Trv.

He outlined the various ways Trv helps consumers collect information on their possessions.

“We start with the mobile app. As soon as you log in as a new user, it knows you’re using an iPhone. Because we can query the phone that you’re using, we know all about that iPhone and we add that immediately. We know the current value on eBay or Price Geek, and we give you the fair market value of the type of phone you have.”

The mobile app will be available initially for iPhone in the first quarter of 2014, but will eventually be available for all major smartphones.

The application then asks about real estate users own, suggesting the location they are currently at or asking to enter addresses of other property. “As soon as you do that, we will grab all the attendant descriptions and legal documents that are public,” Walchek explained. “Everything that’s been filed with the county or the state will be immediately grabbed and updated in your trove, including the aerial shot from one of the mapping services; descriptions and number of bedrooms; the current comparables that allow us to determine the current fair market value and other related information.

“We also integrate, on that same theme of automation, with the popular vertical databases like CellarTracker, MyClassicGarage and Collectify. Furthermore, in the first release, you’ll be able to add your credentials from wherever you shop online. The first one will be eBay, and then we’re going to figure out where our users are most likely to shop online. We’ll be able to grab all of their purchase histories and remain active as they make new purchases. We’ll do the same thing with ArtFact, which powers all the online auction houses. We’ll do the same thing with Paddle8 and 1stDibs eventually, where all the information and your interactions with them go directly into your trove.

“The other fun part is that with the mobile app you’ll be able to literally take pictures of anything that you own and any supporting documentation that you have, whether it’s a receipt or a box or a barcode, and our back-end will absorb all that information and fill out your trove for you.”

Consumers can also send electronic receipts to Trv, either by forwarding receipts from their own email accounts, or directly from the point of sale.

Walchek and Trv are also working on new functions.

“We’re working with numerous merchants—and this is one of our biggest trajectories for 2014—where merchants will offer to deliver things in a trove. The trove you can see in one way as the new luxury receipt. A receipt today is a line item with a purchase price, but there’s so much information in that thing that you’re buying.”

Also in the works is a relationship with popular appraisal firms in the United States and the United Kingdom.

“We’ve been training them to use our tool, Trv Collect, which is a special tool built specifically for appraisers. When they’re in a home collecting information about the things that people own, they can deliver that information within a trove. This is the one that insurance companies and lenders love because the information is complete. The condition is verified. The authenticity is verified. The values that are provided by the appraisers are qualified values, meaning the replacement value or fair market values are legal values that will stand up for donation, for insurance, for resale.”


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.