I speak on social media at several conferences throughout the year and have seen the good, the bad, and the ugly when it comes to booths. Some have interactive TV displays and are buzzing with people while others are nothing more than a generic tablecloth and sterile white sign stating the company name.
The same holds true when it comes to LinkedIn profiles. Think of LinkedIn like a giant tradeshow with thousands of prospects. What does your booth look like? Is your logo and company brand clearly displayed? Do you offer information on your services? Are you talking to people?
In this blog I am going to go over four common LinkedIn mistakes that can seriously injure your chances of landing the leads you want. When it comes to financial advice you are competing for the attention of clients. Make sure you stand out from the competition and are not sitting in the corner, fiddling with your iPhone and not talking to anyone.
MISTAKE #1: Incomplete Profile
Having an incomplete profile can almost be worse than having no profile at all. An updated profile is crucial when trying to appeal to people. Not only should your previous work experience be listed, but your current position, contact info and website should also be included. When people visit your LinkedIn profile they are interested in learning about you. This is your one shot at leaving an impactful impression — so make it a good one.
MISTAKE #2: No Company Page