According to recent data, there are a whopping 1 billion people on Facebook, 500 million on Twitter and 200 million on LinkedIn. That’s a whole lot of people! But what you want to know is where to find the specific prospects you’re seeking.
To answer this question, LinkedIn recently collaborated with Cogent Research to hone in on one specific demographic: high-net-worth investors. Their 2012 study surveyed over 600 mass affluent, affluent and ultra-affluent investors to discover their social-media habits, perceptions, and needs when it comes to financial research, networking and information consumption.