The world is changing, the U.S. insurance markets are changing, and, of course, Web and e-mail insurance news organizations are changing along with the markets they cover.
Summit Business Media — the company that publishes National Underwriter Life & Health, Senior Market Advisor, Life Insurance Selling, the LifeHealthPro.com website and the LTCI Insider e-mail newsletter — is converting the LTCI Insider newsletter into the Health Insurance Insider newsletter.
Of course, if you’re living and breathing long-term care insurance (LTCI), that might sting.
No matter why you got involved with LTCI, once you’re involved with it, you get it. You know that, when you sell the right product from the right company to the right client, there is no higher act of commercial loving kindness that you can perform.
You may hope that your clients eat properly, exercise, take their meds, and never file claims, but, if they file claims, and if everything with the claim goes right, then the LTCI policy involved may make the difference between a family suffering financial stress on top of emotional stress, under the worst possible circumstances, and a family that can get through the emotional stress without having to agonize about money.