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Affinity fraud against seniors: Warn your clients now

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Serving America’s seniors gives advisors a special responsibility—to help them not only achieve their financial objectives, but also to be alert to the possibility that scammers are stealing their money. This is especially true when it comes to guarding against affinity fraud, which involves fraud perpetrated against members of religious or social groups, which often contain high numbers of seniors. To this end, the Securities and Exchange Commission (SEC) has issued a new Investor Alert that zeroes in on preventing affinity fraud.

“Fraudsters who carry out affinity scams frequently are (or pretend to be) members of the group they are trying to defraud,” notes the SEC. “The group could be a religious group, such as a particular denomination or church. It could be an ethnic group or an immigrant community. It could be a racial minority. It could be members of a particular workforce – even members of the military have been targets of these frauds. Fraudsters target any group they think they can convince to trust them with the group members’ hard-earned savings.”

According to the SEC, affinity fraud typically involves either a phony investment or one that promotes false information (risk of loss, historical returns, or identity or track record of the investment promoter). Many affinity frauds are Ponzi or pyramid schemes, as well. Because the social bonds between group members are often strong, scammers use an initial sale to win the trust of the victim’s friends.

So how can you protect your clients against affinity fraud? By sharing the following tips with them, either during update meetings or on your website or blog.

• Even if you know the person making the investment offer, be sure to research the person’s background, as well as the investment itself—no matter how trustworthy the person who brings the investment opportunity to your attention seems to be. Be aware that the person telling you about the investment may have been fooled into believing that the investment is legitimate when it is not. 

• Never make an investment based solely on the recommendation of a member of an organization or group to which you belong. This is especially true if the recommendation is made online. An investment pitch made through an online group of which you are a member, or on a chat room or bulletin board catered to an interest you have, may be a fraud.

• Do not fall for investments that promise spectacular profits or “guaranteed” returns. Similarly, be extremely leery of any investment that is said to have no risks. Very few investments are risk-free. Promises of quick and high profits, with little or no risk, are classic warning signs of fraud. 

• Be skeptical of any investment opportunity that you can’t get put in writing. Fraudsters often avoid putting things in writing. Avoid an investment if you are told they do not have the time to document the particulars of the investment. You should also be suspicious if you are told to keep the investment opportunity confidential or a secret. 

• Don’t be pressured or rushed into buying an investment before you have a chance to research the “opportunity.” Just because someone you know made money, or claims to have made money, doesn’t mean you will, too. Be especially skeptical of investments that are pitched as “once-in-a-lifetime” opportunities, particularly when the salesperson bases the recommendation on “inside information.”

Source: The National Ethics Association, www.ethics.net


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