5 tips for killer landing pages

Hundreds of people visit your webpage long before they ever set foot in your office. So it’s vital that their visit to your page entice them, encourage their trust and enlighten them about your products and services. Here are some pointers for creating a powerful landing page:

1) Have a strong call to action. What do you want from your visitors? Do you want them to schedule a consultation or meeting? Do you want them to sign up for a unique offer or to visit your social media platforms? Create buttons and forms with firm calls to action that let your audience know exactly what you want them to do.

2) Include credibility indicators. How have your clients benefitted from your services? What are they saying about you? Gather a few testimonial quotes from happy clients and pepper them throughout your landing page. (Note: This step is not applicable to RIAs.)