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Practice Management > Marketing and Communications > Social Media

5 tips for killer landing pages

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Hundreds of people visit your webpage long before they ever set foot in your office. So it’s vital that their visit to your page entice them, encourage their trust and enlighten them about your products and services. Here are some pointers for creating a powerful landing page:

1) Have a strong call to action. What do you want from your visitors? Do you want them to schedule a consultation or meeting? Do you want them to sign up for a unique offer or to visit your social media platforms? Create buttons and forms with firm calls to action that let your audience know exactly what you want them to do.

2) Include credibility indicators. How have your clients benefitted from your services? What are they saying about you? Gather a few testimonial quotes from happy clients and pepper them throughout your landing page. (Note: This step is not applicable to RIAs.)

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3) Keep it clean and simple. You don’t want to create a landing page that is busy or crowded. Eliminate the navigation bar and any unnecessary links. Keep paragraphs brief and break down information into bite-sized pieces. Use bullet points and subtitles and highlight the benefits rather than the features of your product or service.

4) Use video. Video is a great way to introduce yourself and talk about your product or service.

5) Measure effectiveness. Once your page goes live, track your conversion and click rates. You may need to shift your verbiage, layout or tone.