Two million iPhone 5s sold in a single day. A $700+ stock sticker. Apple’s doing something right, and it’s not just creating killer products. This is a company that knows how to market. More importantly, they know how to market in 2012. Whether it’s creating an atmosphere of intrigue to fuel media buzz, crafting an illusion of scarcity to increase demand or creating the best customer service experience possible, this beloved brand has quite a few tricks up its’ sleeve. If you’re an entrepreneur or a salesperson, you’ll probably want to take a look.

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