Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards

Life Health > Running Your Business

5 marketing tools Apple exploits to build the hype

Your article was successfully shared with the contacts you provided.

Two million iPhone 5s sold in a single day. A $700+ stock sticker. Apple’s doing something right, and it’s not just creating killer products. This is a company that knows how to market. More importantly, they know how to market in 2012. Whether it’s creating an atmosphere of intrigue to fuel media buzz, crafting an illusion of scarcity to increase demand or creating the best customer service experience possible, this beloved brand has quite a few tricks up its’ sleeve. If you’re an entrepreneur or a salesperson, you’ll probably want to take a look.