The clearing firm Pershing announced Wednesday at its annual conference that it will now offer 529 college savings plans on its platform.
Pershing Insite 2012 is being held June 6 to 8 at the Westin Diplomat in Hollywood, Fla. This is the 14th year for the event at this location, which draws thousands of registered investment advisors, registered reps and home office professionals.
The new 529 college savings plan offering allows advisors to open, fund and manage accounts electronically for their clients. It is designed to help advisors overcome the hurdle of managing college savings outside their clients’ investment portfolios.
“With Pershing’s new solution, investment professionals can now operate more efficiently and manage these investments alongside the other assets and investments of their clients,” said Rob Cirrotti, director of retirement and long term savings at Pershing, in a statement.