Joshua Brown, the angry former broker who’s made a name for himself online by saying out loud what most people in the finance industry just think to themselves, has joined the advisory board of 401(k) plan analytics firm BrightScope.
BrightScope has asked Brown–a well-known financial advisor and blogger with 19,211 Twitter followers at last count on @ReformedBroker–to help bring more transparency to the world of finance. Brown, a vice president of investments at New York-based wealth manager Fusion Analytics, will help BrightScope position its Advisor Pages as the go-to platform for FAs looking to take advantage of the accelerating migration of advisors to social media.
Advisor Pages also offers investors a way of learning more about an advisor’s background, much like LinkedIn.
The announcement of Brown’s addition to Brightscope’s board coincides with the March 30 launch of his book BackstageWall Street, described as “part plea, part mea culpa, part screed” and an unmasking of some of the finance industry’s less-than-honest sales tactics, which harm the average investor.
“I am excited to join the BrightScope Advisory Board and work closely with the team on bringing new information and transparency to the financial industry,” said Brown in an uncharacteristically subdued statement. “BrightScope is quickly becoming the most important industry-specific social media platform for financial advisors.”