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The Indexed Annuity Price War Revisited (ProducersWeb)

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Over the last two years, the fight between consumer value and feasible pricing has continued. Producers, mired in a more difficult battlefield, have seen their choices diminish; caps, commissions, pricing strategies and other such “allies” in the fight have all suffered to some degree. How can producers thrive in spite of these challenges? The answer has held fairly consisent over the past two years: Take advantage of newer products that offer reliable income, but don’t be rash. Consider the manufacturer, the product design, and the end consumer that the product will benefit before adjusting your product arsenal.