Navigating the social media labyrinth can be a daunting task, but with the right education and tools, social media can offer turnkey solutions that open doors for you and your business.
Check out these statistics:
- Twitter officially claims 175 million registered users and says 95 million tweets are written each day, a 250 percent increase.
- LinkedIn has grown 100 percent in the past year, with more than 100 million professionals who use the platform worldwide. More than one million companies have LinkedIn company pages.
- There are some 640 million Facebook users worldwide. Facebook users accessing the site through mobile devices now tops 200 million–a 200 percent increase in a 12-month period.
The great thing about social media is its ability to harvest relationships between users. The relationships you build online are the basis for your business’s marketing efforts. Social networking campaigns can be used as a low-cost, high-impact way of positioning a business or individual as a thought leader and industry expert. This opens doors for business development, such as leads, referrals, inquiries and, most importantly, sales.