Kristin McDaniel to head Royal Neighbors marketing

Kristin McDaniel has accepted the position of chief marketing executive at Royal Neighbors of America.

In her new role, she will be responsible for articulating Royal Neighbors’ vision and mission; establishing marketing goals, plans and policies; and directing and executing corporate marketing plans.

McDaniel has a bachelor’s degree in communications/media from DePaul University and a master’s in integrated marketing from Northwestern University. She has previously worked for Allstate Insurance, Bank of America and DraftFCB.