Social media and advisors: So, now what?

Probably the most powerful content, however, comes when you write it because it has your voice and tells something about you. If you write three or four paragraphs a month (not an incredibly tall task), you will have content that can be shared between social media sites, your blog, turned into video, etc. The key isn’t to become a perfect writer; the key is to get your voice and knowledge out. Relay stories about client situations you’ve seen (keeping the person confidential of course), mistakes you’ve witnessed made, and knowledge you have gained through your reading or at meetings you have attended.

Content is everywhere. Whether you use preapproved content or write your own, blocking out just one hour per month could make a big different in how your social media begins to gain traction, followers, and becomes a powerful referral conversion tool for you.

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Maribeth Kuzmeski is the founder of Red Zone Marketing, LLC, which consults to Fortune 500 firms on strategic marketing planning and business growth. Kuzmeski has personally consulted with some of the world’s most successful CEOs, entrepreneurs and professionals. For more information, go to www.redzonemarketing.com.