You’ve spent the time and effort to get your social media sites developed, now what? The premise of social media is to present valuable content to others in your social network.
So where does all of this great, valuable content come from? Do you have to be a prolific writer or hire someone that is? And how difficult will it be to get content through compliance? The good news is that there are solutions to the continual release of valuable content.
The easiest way to consistently add new content to your social media presence is to consider using compliance-approved content available to you through your broker dealer or firm. Often there are various materials that you can literally take “off the shelf” and use. Typical items may include prewritten articles, whitepapers, seminar presentations and prewritten newsletters. There are also libraries of content that can be found through services like Forefield.com.