Last week I told you five things your business website should have: a site map, lead generation forms, a links page, RSS feed options and search engine optimization. Here are the next five.
1. Analytics tracking system. What’s a good website without visitors? Installing a tracking system helps you measure your objectives and success. If the information seems overwhelming, just start with the basics, like keeping track of how many unique visitors are coming to your site, what country they are from and how they reached your site.
2. Client login. Including a special login for clients to access their personal information increases retention and the number of return visitors to your site. Allow clients to check their portfolio performance, stocks, group insurance and coverage, and any other relevant information.
3. Calls to action. Make it easy and obvious that the user can click for more information, sign up for a newsletter or follow you on social media platforms. You don’t want the user to get lost in the information or not know what to do next, so make sure the action is there and clear.