Marketing mojo: Using IntroMojo

I interviewed Daniel Waldschmidt, creator of IntroMojo, to learn why IntroMojo is such a hot new sales and marketing tool. If you read my blog, you know I’m against social sales sites that guarantee sales leads delivered directly to your inbox. (They don’t.) I am, however, for referrals.

I wanted to learn how IntroMojo would help me get even better referrals. IntroMojo helps us collect hard-to-find prospect information our referral source may not know, such as:

• Photos
• Work history
• Contact information
• Social traits
• News articles
• Blog posts
• Music tastes
• Reading lists

It’s not that we can’t find this data on our own; we can. But IntroMojo does in five seconds what takes the average person 30 minutes to do.

This pitch resonates with me: “Referral-based social sales tool, saves me a chunk of time, and is easy to use.” Count me in.