I interviewed Daniel Waldschmidt, creator of IntroMojo, to learn why IntroMojo is such a hot new sales and marketing tool. If you read my blog, you know I’m against social sales sites that guarantee sales leads delivered directly to your inbox. (They don’t.) I am, however, for referrals.

I wanted to learn how IntroMojo would help me get even better referrals. IntroMojo helps us collect hard-to-find prospect information our referral source may not know, such as:

  • Photos
  • Work history
  • Contact information
  • Social traits
  • News articles
  • Blog posts
  • Music tastes
  • Reading lists

It’s not that we can’t find this data on our own; we can. But IntroMojo does in five seconds what takes the average person 30 minutes to do.

This pitch resonates with me: “Referral-based social sales tool, saves me a chunk of time, and is easy to use.” Count me in.

Take a sneak peek at IntroMojo: View this 70-second video from Waldschmidt. http://www.youtube.com/intromojo#p/a/u/0/mUCVszCJI70

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Joanne Black is a professional sales speaker, sales webinar leader and author of “No More Cold Calling: The Breakthrough System That Will Leave Your Competition in the Dust” from Warner Business Books. Visit www.nomorecoldcalling.com.