Vanguard is now the top-ranking ETF provider in terms of advisor loyalty, says Cogent Research, which performed and funded the independent study.
(The scoring system was developed by Bain & Co. and has been used in a variety of industries, according to Cogent).
State Street/Spiders ranked third overall, while PIMCO came in fourth.
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The study found that Vanguard ETFs currently capture about $5.5 million in assets per advisor vs. $2.3 million last year.