A not-for-profit organization has joined the Life and Health Insurance Foundation for Education.

The Life Insurance Direct Marketing Association, Atlanta, a non-profit comprised of businesses and professionals active in the direct sale of term life insurance products to consumers, has joined LIFE, Arlington, Va.

Sales through direct channels represented more than 20% of the policies, about 5% percent of premium sold, and 13% of the total face value in 2008, according to a new joint project conducted by LIMRA International and LIDMA.

LIDMA President Patrick Wedeking, who also is president of Quick Life Center, Denver, a company specializing in selling and processing life insurance applications for financial institutions, will represent the association on LIFE’s Board of Directors as an ex-officio member, LIFE says. LIDMA’s leadership elected him to this role.