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Technology > Marketing Technology

Boomers primed for green jobs

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Through their extensive experience in other careers, boomers may be the next generation of green workers. A recent study by The Council for Adult and Experiential Learning and Civic Ventures, and sponsored by MetLife, identified eight roles boomers could potentially fill in the growing green sector.

“Green jobs are a natural fit for many boomers seeking encore careers (…) . Many skills from other fields easily transfer to the green economy, such as construction and maintenance; finance and planning; marketing and information technology; and engineering and entrepreneurship.”

The study compares the green boom to the IT boom. While the growth in the information technology sector didn’t meet everyone’s expectations, it is a part of nearly every job.

“Green work has the same potential, though various factors – including the current economic recession and evolving energy policy – make it difficult to discern the true nature, shape and scale of the clean energy economy.”

The roles identified by the study are weatherization installers and crew leaders, energy auditors, solar contractors and installation trainers, and advocates, consultants and outreach workers for conservation and sustainability.

The full report, “How Boomers Can Help the Nation Go Green,” is available as a PDF.


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