Close Close

Life Health > Running Your Business > Marketing and Lead Generation

Four foolproof lead generation strategies that will work for you

Your article was successfully shared with the contacts you provided.
  1. Lead generation is not mail order. Many agents think their lead generation must sell a product or service. But the purpose of lead generation is to get prospects to request more information–to be a door opener. Prospects won’t be sitting on the doorstep with a check in their hands. If it were that easy, there wouldn’t be a need for salespeople.
  2. You can never say “Thank you” enough.
  3. Focus your promotions on benefits, not features. A benefit is what your product or service does. Features are what it is or has.
  4. Why do offers for free information work? Most offers have a plus and a minus to them. When something is free, there is no downside.