The American Association for Long-Term Care Insurance recently created an online learning center as part of its Producer’s Resource Center to help advisors market and sell long-term care insurance. The LTC Learning, Marketing & Sales Center is a library of audio interviews with producers and industry experts, covering topics from underwriting to state guaranty funds. Agents can also download e-cards and marketing materials.
“Insurance and financial professionals wanted a single place where they could see what others are doing to successfully market and sell long-term care products and have access to generic material that can be personalized and used,” says Jesse Slome, executive director of AALTCI.