The American Association for Long-Term Care Insurance recently created an online learning center as part of its Producer’s Resource Center to help advisors market and sell long-term care insurance. The LTC Learning, Marketing & Sales Center is a library of audio interviews with producers and industry experts, covering topics from underwriting to state guaranty funds. Agents can also download e-cards and marketing materials.
“Insurance and financial professionals wanted a single place where they could see what others are doing to successfully market and sell long-term care products and have access to generic material that can be personalized and used,” says Jesse Slome, executive director of AALTCI.
“The new center will be the single, most comprehensive resource available for agents interested in making their first long-term care insurance sale as well as the seasoned LTC insurance specialist seeking more in-depth knowledge,” he adds.
Access to the full site is available to members only; selected content is open to all insurance professionals free of charge.